MCC 2026 AGENDA
Two days and three nights of inspiration, connection, and growth for military creators
April 16-18, 2026
Thursday - Saturday
Hilton Arlington Hotel
2401 E Lamar Blvd
Arlington, TX 76006
Event Highlights
25+ Sessions
Diverse Speakers
Full Event Schedule
Two days and three nights packed with sessions, networking, and unforgettable experiences
Check-In + Coffee Kickoff
- Grab your workbook and find your seat.
- Connect with fellow veteran entrepreneurs.
Check-In + Coffee Kickoff
- Grab your workbook and find your seat.
- Connect with fellow veteran entrepreneurs.
Welcome + The Big Idea
- What is Category Design?
- Why you should stop competing and start creating.
- Overview of the day, goals, and mindset shift.
Speakers

Christopher Lochhead
Category Design Pioneer
Lochhead.Com

Jaime Jay
Founder and CEO
Bottleneck.com
Welcome + The Big Idea
- What is Category Design?
- Why you should stop competing and start creating.
- Overview of the day, goals, and mindset shift.
Speakers

Christopher Lochhead
Category Design Pioneer
Lochhead.Com

Jaime Jay
Founder and CEO
Bottleneck.com
Frame It: What’s Broken in the World
- Identifying the villain/problem.
- Why traditional approaches fail.
- Exercises: Write your villain narrative.
- Real-world examples: Delegation Intelligence, Salesforce, Airbnb.
Speakers

Christopher Lochhead
Category Design Pioneer
Lochhead.Com

Jaime Jay
Founder and CEO
Bottleneck.com
Frame It: What’s Broken in the World
- Identifying the villain/problem.
- Why traditional approaches fail.
- Exercises: Write your villain narrative.
- Real-world examples: Delegation Intelligence, Salesforce, Airbnb.
Speakers

Christopher Lochhead
Category Design Pioneer
Lochhead.Com

Jaime Jay
Founder and CEO
Bottleneck.com
Break
Break
Name It: Your New Category + POV
- Naming your different.
- Category vs product vs company.
- Exercises: Write your category name and Provocative Point of View.
- Group feedback session with Christopher and Jaime.
Speakers

Christopher Lochhead
Category Design Pioneer
Lochhead.Com

Jaime Jay
Founder and CEO
Bottleneck.com
Name It: Your New Category + POV
- Naming your different.
- Category vs product vs company.
- Exercises: Write your category name and Provocative Point of View.
- Group feedback session with Christopher and Jaime.
Speakers

Christopher Lochhead
Category Design Pioneer
Lochhead.Com

Jaime Jay
Founder and CEO
Bottleneck.com
Lunch Break
- Eat, network, and reflect on your category idea.
Lunch Break
- Eat, network, and reflect on your category idea.
Claim It: Owning Your Category in the Market
- How to tell your story so others “get it.”
- Design your narrative, not just your pitch.
- Exercises: Write your POV pitch and test it with others.
- Live feedback: Hot seats with Christopher and Jaime.
Speakers

Christopher Lochhead
Category Design Pioneer
Lochhead.Com

Jaime Jay
Founder and CEO
Bottleneck.com
Claim It: Owning Your Category in the Market
- How to tell your story so others “get it.”
- Design your narrative, not just your pitch.
- Exercises: Write your POV pitch and test it with others.
- Live feedback: Hot seats with Christopher and Jaime.
Speakers

Christopher Lochhead
Category Design Pioneer
Lochhead.Com

Jaime Jay
Founder and CEO
Bottleneck.com
Lightning Strikes: Make the World See It
- How to plan bold, creative market moments.
- Examples of Lightning Strikes that worked.
- Exercises: Draft your first Lightning Strike roadmap.
Speakers

Christopher Lochhead
Category Design Pioneer
Lochhead.Com

Jaime Jay
Founder and CEO
Bottleneck.com
Lightning Strikes: Make the World See It
- How to plan bold, creative market moments.
- Examples of Lightning Strikes that worked.
- Exercises: Draft your first Lightning Strike roadmap.
Speakers

Christopher Lochhead
Category Design Pioneer
Lochhead.Com

Jaime Jay
Founder and CEO
Bottleneck.com
Afternoon Break
Afternoon Break
Sharing + Spot Coaching
- Volunteers share their categories, POVs, and Lightning Strikes.
- Feedback from Christopher and Jaime.
- Group insights and encouragement.
Speakers

Christopher Lochhead
Category Design Pioneer
Lochhead.Com

Jaime Jay
Founder and CEO
Bottleneck.com
Sharing + Spot Coaching
- Volunteers share their categories, POVs, and Lightning Strikes.
- Feedback from Christopher and Jaime.
- Group insights and encouragement.
Speakers

Christopher Lochhead
Category Design Pioneer
Lochhead.Com

Jaime Jay
Founder and CEO
Bottleneck.com
Wrap-Up + Next Steps
- What to do in the next 90 days.
- Invitation to join the Category Design Slack community.
- How to continue your momentum beyond the event.
Speakers

Christopher Lochhead
Category Design Pioneer
Lochhead.Com

Jaime Jay
Founder and CEO
Bottleneck.com
Wrap-Up + Next Steps
- What to do in the next 90 days.
- Invitation to join the Category Design Slack community.
- How to continue your momentum beyond the event.
Speakers

Christopher Lochhead
Category Design Pioneer
Lochhead.Com

Jaime Jay
Founder and CEO
Bottleneck.com
Don't Miss These Highlights
We're curating a lineup of impactful sessions you won't want to miss. Check back soon for details.
Featured Sessions: Lineup Coming Soon!
Get ready for some truly unmissable sessions! We're curating a selection of highlight events, keynote presentations, and exclusive panels that will define your MCC 2026 experience. The full list of featured sessions will be announced shortly.
Diverse Topics, Expert Insights
Our event cover a wide range of topics essential for military creators at every stage of their journey.
Content Creation & Storytelling
Video production, podcasting, writing, and narrative techniques
Military Transition & Career
Career development, entrepreneurship, and transition strategies
Technology & Innovation
Digital tools, emerging tech, and creative platforms
Community & Leadership
Building audiences, team leadership, and social impact
Networking Opportunities
MCC is more than just sessions. It's about building meaningful connections with fellow creators.
Welcome Social
Kick off MCC at an exclusive Opening Night Social to meet peers, spark connections, and start the conference with energy.
Texas Live Party
Experience pure Texas vibes at Texas Live as you network, dance, and celebrate with creators over music, food, and drinks.
Casino Closing Party
End MCC at Monte Carlo Night with casino games, cocktails, and celebration alongside fellow creators.
Frequently Asked Questions
Find answers to common questions about registration, accommodations, and event details.
Still have questions? Contact our support team for additional information about registration, accommodations, or event details. All prices are in USD and subject to applicable taxes and fees.
STAY UPDATED ON MCC ANNOUNCEMENTS
Subscribe for the latest and greatest happenings within the Military Creator Con Community.
Please complete all required fields.
.png)