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MCC 2026 AGENDA

Two days and three nights of inspiration, connection, and growth for military creators

April 16-18, 2026

Thursday - Saturday

Hilton Arlington Hotel

2401 E Lamar Blvd

Arlington, TX 76006

Event Highlights

25+ Sessions

Diverse Speakers

CONFERENCE SCHEDULE

Full Event Schedule

Two days and three nights packed with sessions, networking, and unforgettable experiences

Thursday
April 16
9:00 AM

Check-In + Coffee Kickoff

Registration
9:00 AM - 9:30 AM
Coming soon
  • Grab your workbook and find your seat.
  • Connect with fellow veteran entrepreneurs.
9:30 AM

Welcome + The Big Idea

Transition & Career
9:30 AM - 10:15 AM
Coming soon
  • What is Category Design?
  • Why you should stop competing and start creating.
  • Overview of the day, goals, and mindset shift.
Speakers
Christopher Lochhead
Christopher Lochhead

Category Design Pioneer

Lochhead.Com

Jaime Jay
Jaime Jay

Founder and CEO

Bottleneck.com

10:15 AM

Frame It: What’s Broken in the World

Transition & Career
10:15 AM - 11:00 AM
Coming soon
  • Identifying the villain/problem.
  • Why traditional approaches fail.
  • Exercises: Write your villain narrative.
  • Real-world examples: Delegation Intelligence, Salesforce, Airbnb.
Speakers
Christopher Lochhead
Christopher Lochhead

Category Design Pioneer

Lochhead.Com

Jaime Jay
Jaime Jay

Founder and CEO

Bottleneck.com

11:00 AM

Break

Networking
11:00 AM - 11:15 AM
Coming soon
11:15 AM

Name It: Your New Category + POV

Transition & Career
11:15 AM - 12:15 PM
Coming soon
  • Naming your different.
  • Category vs product vs company.
  • Exercises: Write your category name and Provocative Point of View.
  • Group feedback session with Christopher and Jaime.
Speakers
Christopher Lochhead
Christopher Lochhead

Category Design Pioneer

Lochhead.Com

Jaime Jay
Jaime Jay

Founder and CEO

Bottleneck.com

12:15 PM

Lunch Break

Meal
12:15 PM - 1:15 PM
Coming soon
  • Eat, network, and reflect on your category idea.
1:15 PM

Claim It: Owning Your Category in the Market

Transition & Career
1:15 PM - 2:15 PM
Coming soon
  • How to tell your story so others “get it.”
  • Design your narrative, not just your pitch.
  • Exercises: Write your POV pitch and test it with others.
  • Live feedback: Hot seats with Christopher and Jaime.
Speakers
Christopher Lochhead
Christopher Lochhead

Category Design Pioneer

Lochhead.Com

Jaime Jay
Jaime Jay

Founder and CEO

Bottleneck.com

2:15 PM

Lightning Strikes: Make the World See It

Transition & Career
2:15 PM - 2:45 PM
Coming soon
  • How to plan bold, creative market moments.
  • Examples of Lightning Strikes that worked.
  • Exercises: Draft your first Lightning Strike roadmap.
Speakers
Christopher Lochhead
Christopher Lochhead

Category Design Pioneer

Lochhead.Com

Jaime Jay
Jaime Jay

Founder and CEO

Bottleneck.com

2:45 PM

Afternoon Break

Networking
2:45 PM - 3:00 PM
Coming soon
3:00 PM

Sharing + Spot Coaching

Transition & Career
3:00 PM - 3:45 PM
Coming soon
  • Volunteers share their categories, POVs, and Lightning Strikes.
  • Feedback from Christopher and Jaime.
  • Group insights and encouragement.
Speakers
Christopher Lochhead
Christopher Lochhead

Category Design Pioneer

Lochhead.Com

Jaime Jay
Jaime Jay

Founder and CEO

Bottleneck.com

3:45 PM

Wrap-Up + Next Steps

Transition & Career
3:45 PM - 4:00 PM
Coming soon
  • What to do in the next 90 days.
  • Invitation to join the Category Design Slack community.
  • How to continue your momentum beyond the event.
Speakers
Christopher Lochhead
Christopher Lochhead

Category Design Pioneer

Lochhead.Com

Jaime Jay
Jaime Jay

Founder and CEO

Bottleneck.com

FEATURED SESSIONS

Don't Miss These Highlights

We're curating a lineup of impactful sessions you won't want to miss. Check back soon for details.

Featured Sessions: Lineup Coming Soon!

Get ready for some truly unmissable sessions! We're curating a selection of highlight events, keynote presentations, and exclusive panels that will define your MCC 2026 experience. The full list of featured sessions will be announced shortly.

EVENT TRACKS

Diverse Topics, Expert Insights

Our event cover a wide range of topics essential for military creators at every stage of their journey.

Content Creation & Storytelling

Video production, podcasting, writing, and narrative techniques

Military Transition & Career

Career development, entrepreneurship, and transition strategies

Technology & Innovation

Digital tools, emerging tech, and creative platforms

Community & Leadership

Building audiences, team leadership, and social impact

CONNECT

Networking Opportunities

MCC is more than just sessions. It's about building meaningful connections with fellow creators.

Welcome Social

April 16 • 7:00 PM - 9:00 PM

Kick off MCC at an exclusive Opening Night Social to meet peers, spark connections, and start the conference with energy.

Texas Live Party

April 17 • 7:00 PM - 11:00 PM

Experience pure Texas vibes at Texas Live as you network, dance, and celebrate with creators over music, food, and drinks.

Casino Closing Party

April 18 • 7:00 PM - 10:00 PM

End MCC at Monte Carlo Night with casino games, cocktails, and celebration alongside fellow creators.

SUPPORT

Frequently Asked Questions

Find answers to common questions about registration, accommodations, and event details.

Still have questions? Contact our support team for additional information about registration, accommodations, or event details. All prices are in USD and subject to applicable taxes and fees.

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